Reportedly, Apple Inc is planning to introduce a new, redesigned MacBook Air. It will serve as an answer to the demands of its fans for a new low-cost laptop more than three years after the latest significant update.
The tech giant is likely to launch the new model at an event that is scheduled in October. According to Bloomberg, it will be separate to its annual September launch of the new line of iPhones.
The announcement comes after Apple published a 13 percent decline in the quarterly sales of its Mac computers in July to 3.7 million, the lowest recorded since 2010. A series of modifications to the laptop line of the company in recent years has left some of its customers confused over its direction and which of the models to purchase.
In 2008, Apple first introduced a thin and light laptop that they called the MacBook Air. Even though it has already been upgraded with faster processors, its core design has not been modified in years, and the model still lacks the ultra high-definition “retina” screens that have already become the standard on other products.
During the past years, Apple has already overhauled its line of its high-end MacBook Pros and launched a new, smaller model that was simply named “MacBook.”
However, the MacBook Air continued to be popular because of being the cheapest Apple laptop and since it retains ports, such as an SD card reader and the traditional USB connector, that have already been phased out on other lines.
The MacBook Pro has also frustrated some of Apple’s fans because of a new keyboard design that has in some cases, resulted in stuck keys. Apple has updated some of its models last month with a keyboard that is designed to be less troublesome, among some other changes.
The cheapest Air model is priced at £949, as compared to the entry-level price of £1,249 of the MacBook and MacBook Pro.
Bloomberg reported that the new laptop will retain the 13-inch screen of the MacBook Air, however, it will upgrade it to a Retina resolution, as well as decreasing the size of the borders around its display.
The tech firm is also reportedly planning to upgrade the Mac mini desktop computer for the first time ever since 2014. The £479 computer will probably get more expensive because of the improved storage and processor speeds.