Nintendo US President Set To Retire

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After nearly 13 years in the position, Reggie Fils-Aimé, the Chief Operating Officer and President of the Nintendo of America is stepping down. He is scheduled to retire in April, with Doug Bowser, the sales and marketing SVP of the company, taking over his post.

In a statement, Fils-Aimé stated: “Nintendo owns a part of my heart forever.”

He continued: “It’s a part that is filled with gratitude — for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humour, this is not ‘game over’ for me, but instead ‘levelling up’ to more time with my wife, family and friends.”

Fils-Aimé took on the position when the Game Boy Advance and GameCube were the consoles du jour of Nintendo. He helped steer the firm through the Wii,3DS and Wii U eras through to mobile games and Nintendo Switch. He was one of the most prominent public faces of Nintendo through his run as the president of the company. He is also considered as a popular industry figure, largely because of his trademark charisma and refreshing candidness. Meanwhile, Bowser is a former EA executive who joined Nintendo in 2015. He led the marketing efforts for the Switch, which has sold more than 32 million units to date.