The telecoms watchdog has mediated over fears of the new £1,000-plus iPhone X which could be used to attract consumers into a three-year mobile contract.
Ofcom was prohibited from using the 36-month contracts to protect consumers. However, the price of the latest Apple flagship has urged Virgin Media to look for a way around the regulation.
Virgin Media is offering a three-year repayment plan for the handset, with customers only informed that they could cancel their mobile service contract at any time in the small print.
While not technically against the rules, the deal that was unveiled last week has triggered a lesson from Ofcom.
A spokesperson for the regulator stated: “We have concerns about the transparency of Virgin’s contract terms, which we are raising with the company.”
The increasing price of top-of-the-range smartphones is testing the mobile operators’ ability to bundle them with service contracts. Last week, three faced criticism for offering the iPhone X on a £117 per month two-year contract.
Paying for the handset through a longer, separate credit agreement divides the cost more, although Ofcom will probably demand more information for consumers.
A Virgin Media spokesperson stated: “We always aim to be clear with our customers and have a range of mobile plans that offer fantastic value and flexibility.
“Our 36-month iPhone X contract is a ‘Freestyle’ plan which splits the handset and airtime costs. Virgin Mobile customers have the flexibility to change or terminate their airtime plan every 30 days and handsets are sold unlocked to make switching providers easy if desired.”