One4All gets in the UK market with EUR5m ‘to obtain vengeance for Skibbereen’


Timing is sometimes funny. And some would argue the exact same holds true for business. Michael Dawson, creator and president of the Gift Voucher Shop, the company behind the popular One4All brand name, is among them.

As somebody whose company started a funding round simply days before the 9/11 attacks as well as kick-started a management buyout soon ahead of the collapse of Lehman Brothers, he understands how essential it is to select the best minute to make a move.

Fortunately for him, whatever exercised well for the company, which today is on a high. Business is growing as the Irish economy rebounds and following a change in the benefit-in-kind plan in spending plan 2015 that doubled the quantity companies can present to their staff.

Present Voucher Shop reported a 21 percent boost in turnover in 2015. Sales of One4All pre-paid present cards, which can be redeemed in countless sellers, exceeded EUR96 million in Ireland and ₤ 37 million in Britain in the 4th quarter. On the other side of the formula, redemption levels reached a record high in 2016, with more than EUR114 million in coupons redeemed. That compares to EUR85.8 million a year previously.

Present Voucher Shop tape-recorded revenues of EUR7.9 million on incomes of EUR23.2 million in 2015. Company turnover is figured out by the redemption of the One4All coupons, on which Gift Voucher Shop takes a cut.

The company utilizes 72 people in Ireland and a more 16 in Britain, with staff numbers doubling throughout the holiday.

It is now a subsidiary of An Post, after the latter took a bulk stake in the company for EUR9 million back in 2009. It is starting exactly what Dawson refers to as a “extreme” digitalisation task and is likewise aiming to broaden beyond the marketplaces where it presently runs (Ireland, Britain and Malta, the last which is under licence).

” There are a variety of European nations where there are possibilities for us, consisting of France and Italy. In a lot of these locations, efforts were made to copy us, but there was a realisation that they didn’t have the magic formula so they’ve now concerned us about partnering,” stated Dawson.
” We are likewise weighing up options from other parts of the world, too, consisting of South America, where there are a variety of nations extremely nervous to establish One4All and where we’re taking a look at forming tactical collaborations,” he includes.

I’m speaking with the Baldoyle-born entrepreneur in San Francisco, where he is taking part in a week-long president retreat arranged for EY Entrepreneur of the Year Awards finalists and alumni.
Dawson states he was born to be a business owner. Early endeavors consisted of running the school shop at the age of 8.

” I ‘d enter into town on my own and purchase stock that we had not had before, such as rulers, then offer them back to the look for an earnings,” Dawson states.

” My next huge move was benefiting from the oil crisis. I ‘d get up at 4am and offer tea, coffee and sandwiches to the vehicle drivers marking time early for gas. I made fantastic money out of it,” he includes.

His very first adult job was to start with as a youth employee before he proceeded to politics, where he ended up being Fianna Fáil’s nationwide organiser as well as, briefly, acted as a senator.

He likewise invested a long time on a lotto card-related business that cannot remove. His very first genuine business success came when he capitalized the ecstasy surrounding Italia 90 by hosting a World Cup extravaganza at the RDS in Dublin, which drew more than 7,000 football fans.

The Jurys trigger

The idea for the present coupon business came when his spouse asked him to purchase a present card for his mom for Jurys hotel at Christmas. After postponing the journey throughout town and ultimately going for a coupon for a local dining establishment rather, the entrepreneur began to question why it wasn’t possible to simply purchase a present card anywhere.

He persuaded leading sellers, such as Brown Thomas and Arnotts, to come on board as well as encouraged An Post and other suppliers to offer the One4All cards.

“Our preliminary objective was to have 500 sellers: now there are over 50,000,” states Dawson, keeping in mind that option was constantly main to the idea, as was benefit. Nevertheless, he confesses spent some time to motivate customers to accept the idea.

“It wasn’t till the 3rd Christmas that people truly comprehended exactly what we were doing. We understood early on that part of the issue was that we weren’t offering a brand-new item even motivating a change in people’s shopping routines, which approximately that point was to purchase coupons at individual shops,” Dawson states.

Some business people may have resented the early battles, but it did little to upset Dawson, who had actually currently experienced some problems in business. Not just had an earlier outdoor movie theater endeavor been rinsed, he had actually likewise aimed to raise EUR1 million in funding for business simply days before the attack on the Twin Towers.

“We ‘d sent prospectuses and anticipated to have the funding all finished up by the end of September 2001 but, obviously, we heard absolutely nothing. We hopped on for 8 months. Already we had actually protected EUR500,000 but we had actually likewise burnt through EUR200,000 so things were extremely tight.

“Ironically, this most likely was to our advantage when the slump took place because we began lean and remained that way so we didn’t have a lot to trim when the economic crisis hit,” he states.