Last March, the number of people who are searching for ways on “how to delete Facebook” online more than doubled – with Londoners most likely to want to get rid of their Facebook accounts.
The reputation of the social media platform has greatly suffered in the wake of the data scandal of Cambridge Analytica.
It is believed that approximately 50 million users across the globe had their data accessed – with around one million victims who are based in the United Kingdom.
The new study was conducted by Top 10 VPN, a data firm. It discovered that searches for “delete Facebook” had increased by 101 percent in the United Kingdom as compared to that of February.
The head of research at Top 10 VPN, Simon Migliano, stated: “The Cambridge Analytica data breach has confirmed the long-held suspicions of many social media users that their personal data is being used for various means without their explicit consent.
“The backlash against what many would consider an egregious use of powers was immediate – with thousands of users in impacted countries swiftly looking to distance themselves from data-hungry sites like Facebook.
“The rocketing of search terms like ‘delete Facebook’ is evidence of a digital uprising of sorts against what has become the accepted norm in the last decade.
“Certain UK cities were especially quick to distance themselves – the largest surges in search terms notably centred on cities often known for innovation, such as London.”
Across the United Kingdom “delete Facebook” was most widely looked up in the capital, with searches reaching as much as 139 percent to 38,370 from 16,027.
In the second place was Brighton, rising by 129 percent, while Bristol increased by 111 percent.
Completing the top five were Edinburgh, the Scottish capital, increasing 98 percent, and Sunderland, where the number rose by 95 percent.
The United Kingdom came fourth internationally. The nation followed Canada (175 percent), the United States (132 percent) and New Zealand (103 percent).
Mark Zuckerberg, the CEO and founder of Facebook informed the senators in the United States that even his own personal information was shared in the said data scandal which hurled political shockwaves on either side of the Atlantic earlier in 2018.
Zuckerberg agreed to impose firmer regulations on the social media platform as a way of protecting the security of users in the future.