Poundland, a discount retailer, was under fire for the sale sweets called Nutters which have been faced with outrage from campaigners of mental health.
The candies, which are comparable to M&Ms, include pictures of cross-eyed characters on its packaging. It has been branded “distressing” and “offensive.”
Norman Lamb, the former health minister MP, demanded that the products be pulled-out and withdrawn from shop shelves.
The sweets, which are available in the 896 stores of the chain, is called as “unbelievably stupid” by former health minister MP.
Lamb stated: “There is a stigma attached to mental health and we need to be careful about the way we talk about it.
“The product needs to be quickly withdrawn from sale, and Poundland needs to apologise.”
“Such offensive language and distressing imagery is a real step backwards” stated Ms Sophie Dix, of charity MQ: Transforming Mental Health.
Dr Rick Norris, a chartered psychologist, added that it created the impression mental health issues were “not a serious thing”.
Poundland said, in a statement, that it was “saddened to hear that the item had caused offence” and will “assess this line”.