Poundland’s chocolate bar has mountain to climb up after Toblerone ‘row’


Poundland has postponed its Twin Peaks chocolate in the middle of a supposed row with the maker of Toblerone.

The spending plan chain revealed strategies last month to start offering the brand-new chocolate bar, including 2 peaks based upon The Wrekin, a hill in Shropshire, instead of Toblerone’s single-summit Swiss Matterhorn.

A legal letter from Mondelez, Toblerone’s US-based maker, was reported to have stopped Poundland in its tracks. It had prepared to introduce Twin Peaks at the start of July. Poundland’s customer care department now states there is no scheduled launch date.

The business held talks recently but neither side would talk about any disagreement. A representative for Poundland informed The Guardian: “Twin Peaks is still in advancement.”

Mondelez has lowered its bars from 170g to 150g, leaving big spaces in between the peaks. Poundland’s proposed 180g Twin Peaks bar was to have been made in Birmingham.

When Twin Peaks was revealed, Poundland trading director Barry Williams informed The Telegraph: “Our consumers are smart and the change in their preferred chocolate bar did not go undetected. That’s why we’ve produced a brand-new ₤ 1 option– the size they desired, with a British taste, and all the areas in the best locations.”

Poundland currently offers its own variations of other chocolates: Miracles and Nutters resemble Minstrels and M&M s, both made by Mars.