Premier Foods has nominated then Travelodge chair and one-time WH Smith finance manager Keith Hamill as its new chairman.
Mr Hamill, who presently works as a non-executive director of easyJet and luggage company Samsonite, will take over in November, replacing the present chairman David Beever.
He has also been chair of Moss Bros, Tullett Prebon, Collins Stewart, Go and Avant Homes.
“Keith’s background in consumer-facing businesses in addition to his breadth of experience as a chairman will be invaluable as we continue to focus on our strategic objectives,” stated senior independent non-executive executive Ian Krieger.
The Kipling company said last month that sales had dropped by more than 3 percent in the first three months of the year as it experienced a decline in its grocery firm.
Premier Foods shares have fallen in the last year, especially after it published a notice in January that profits would be 10 percent lower than it had expected due to increasing commodity prices and supermarkets abandoning their multi-buy promos.
However, in May the firm was able to settle a significant agreement to make Cadbury cakes for the next years to come. Critics had informed the firm could face “unmitigated disaster” if it missed extending the lucrative licensing agreement.
The nomination of Mr Hamill came after Premier last year declined a series of takeover proposals from US flavouring company McCormick, including a proposal of 65p per share.
Premier Food’s share value is now at 39p, and McCormick has instead shifted its attention away, snapping up Reckitt Benckiser’s food department last July.