Primark Hires Former Head of Zara Basic in Attempt to Move Up the Clothing Retailer Ranks

By Xmate09 [CC BY-SA 3.0] via Wikimedia Commons

Primark has pulled in a former head of product at Zara Basic, Paula Dumont Lopez, as the company’s new womenswear chief.

The budget high street chain, which currently follows Marks and Spencer (M&S) and Next as the third largest clothing retailer in the United Kingdom, is to begin in January 2018.

Dumont Lopez was most recently set to join New Look as the chief creative officer from Esprit, where she was the senior vice president and head of womenswear. However, her appointment to the high street retailer was cancelled, after Anders Kristiansen, the New Look chief executive, suddenly resigned after a profit warning.

The appointment by Primark, which is owned by Associated British Foods (ABF), is a part of an effort by the retailer to boost the company’s international growth.

First reported by Sky News, it is not perceived to be a signal of a shift away from the bargain offering.

The share price of ABF has been on a general drop since last month when it warned that it would observe adverse impacts from currency exchange movements in the first half of next year.

Dumont Lopez started her career as a fabric buyer at the parent of clothing giant Zara, Inditex, prior to moving up to be the head of product at Zara Basic.