Ofcom, the telecoms regulator, assured Britons regarding a slick and easy new way to switch mobile phone providers.
Customers will only be required to send one text message in order to change mobile firm and providers will be prevented from charging for notice periods following a switch date.
The reforms follow a package of changes that were consulted on by Ofcom earlier in 2017. All mobile operators must comply to the “auto-switch” regime by the 1st of July 2019.
Adrian Baschnonga, the EY global lead telecommunications analyst, stated: “Today’s announcement signals a step change in the mobile switching process, with consumers set to benefit from a more frictionless experience when changing operators. Ultimately, these reforms pave the way for more confident interactions between customers and their service providers.
Matt Hancock, the Digital minister, stated: “We strengthened Ofcom’s power to set these new rules and I’m pleased they’re now being put into action to make it easier for consumers to get the best deal.”
Three mobile, the smallest of the larger mobile operators of the United Kingdom, said that the changes were a victory for customers.
A spokesperson from Three stated: “For more than a decade Three has been encouraging Ofcom to do more to ensure that consumers can easily switch mobile phone provider and get the best deal.
While switching websites also embraced the changes, some lamented the speed of the implementation.
Uswitch research implies that the introduction of a text service would more than double the number of customers shopping around.
Richard Neudegg, the Uswitch head of regulation stated: “[But] consumers should not wait until 1 July 2019 to get a better deal,” stated