Samsung is Going Green

Photo by Samuel M. Livingston from Flickr

Samsung, the global electronics producer, has pledged to commit to achieving an ambitious target of 100 percent renewable energy by the year 2020.

The operations of the tech company in Europe, China, and the United States will be run solely on solar energy and some other renewable sources of energy within two years time if the technology titan is able to fulfil the promised that it made today. The said announcement comes following a more than year-long Greenpeace campaign that advocates for greener practices and protesting the role of the company in worsening climate change.

In an attempt that has been lauded as a first for an electronics company that is based in Asia, Samsung comes after the footsteps of some other multinational conglomerates who have already made carbon reductions a centrepiece of enhancing their image.

Some activists have cited that Samsung lags behind its rivals when it comes to going green. A few months ago, Apple has revealed that it is now entirely powered by renewable energy, and other Silicon Valley companies such as Facebook and Google have already made similar efforts.

The firm is based in Korea. Currently, it heavily depends on coal and nuclear power in its home country. It has also disclosed that it supports the plan of the Korean government to increase the use of renewable energy by 20 percent by the year 2030. However, Samsung is only explicitly committing to 100 percent renewable energy for only 17 out of the 38 buildings of the company around the world. It does mention the regional offices that are based in India, Israel, Japan, and Singapore.

The executive vice president of Samsung Electronics, Won Kyong Kim, stated: “Samsung Electronics is fulfilling its duty as a corporate citizen by expanding and supporting the use of renewable energy. As demonstrated by our expanded commitment, we are focused on protecting our planet and are doing our part as a global environmental steward.”