Shell Applies for Private Hire Licence in London as it Enters Into the Ride Hailing Market

By Will Lane [CC BY-SA 3.0] via Wikimedia Commons

In an attempt to launch the company’s own Uber-style taxi service, Royal Dutch Shell has applied for a London private hire licence.

In July, the said application was submitted to the Transport for London (TfL) for the FarePilot app of the company, which tells the drivers where a high demand for taxis is and offers them the choice of accepting a fare.

If successful, the application of Shell, will improve the app to include a full taxi booking service, indicating the first attempt that was made by an oil company to attempt on joining the car booking market.

However, sources that are familiar with the application of FarePilot informed reported that Shell was not trying to compete directly with Uber.

A spokesperson from FarePilot stated: “Drivers often ask us if we could further help them by giving them optional supplementary driving jobs and this is something that we are investigating, but no decisions have been taken to go live with such a product.”