Today, the shares in Snapchat, the tech company, dropped by more than four percent after Rihanna, the famous singer, criticised the app on social media.
The Bajan popstar slammed Snapchat after it featured an advertisement that made fun of the assault that she has experience with US singer Chris Brown, her then boyfriend, in 2009.
On Instagram, Rihanna stated: “SNAPCHAT I know you know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!”
“You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!,” posted Rihanna. “Shame on you. Throw the whole app-oligy away.”
The app had hosted an advertisement for an online game that is called “Would You Rather!” which displayed some pictures of Brown and Rihanna that are next to captions that stated “Punch Chris Brown” and “Slap Rihanna.”
In 2009, Brown was convicted of an assault on Rihanna which left her with a split lip and a bruised and swollen face.
The shares in the tech company dropped by more than four percent from $17.88 (£12.83) to $17 today.
In a statement that was released earlier this week, Snapchat said that the offending advertisement, which has currently removed, “was reviewed and approved in error, as it violates our advertising guidelines.”
The incident is not the first time that share price of Snapchat has been vulnerable to social media pronouncements that are made by celebrities.
Last February, Kylie Jenner, a member of the Kardashians, reality TV’s first family, wiped approximately $1.3bn from the market value of Snapchat after denigrating the app on Twitter.
Jenner said in a tweet: “So does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”
The said comments came after a controversial redesign of the app which was negatively received by most of its users. Nearly a million people signed a petition that was calling for the restoration of the previous version of the app.