Starbucks revealed that it would be lowering the prices of their food by 50pc one hour before closing time, in selected stores.
Around 350 of its 800-odd branches in the United Kingdom which have different closing times but are usually between 6 o’clock to 10 o’clock in the evening. However, the company has not yet publicised which of their stores will be participating in the offer.
The food items that will have reduced prices will include sandwiches, muffins, and other snacks that are near its expiry dates. These will be labelled with a “50pc off food, 100pc to charity” sticker.
The firm said that this move intends to cut down on food waste as the items would “otherwise be thrown out.” However, items like drinks and other non-perishable items will not be included in the offer.
Starbucks revealed that 100% of the money earned from the discounted food sales would be donated to a charity that supports malnourished children in 40 countries around the globe. The charity is called Actions Against Hunger.
The project follows a successful test-run in 16 of Starbucks’ stores in Manchester earlier in 2017, which earned more than £1,500 from sales over an 11-week period.
Head of communications at Starbucks Europe, Simon Redfern, stated: “Off the back of the success of our Manchester trial, we’re pleased to roll out this programme to the rest of our company owned British stores, and will be working with our franchise partners to see where else this programme could work as well.”
In January, A Wrap report published observed that the estimated amount of food wastes in households for 2015 was 7.5 million tonnes, higher by 4.4pc from 2012’s 7 million tonnes. 4.4 million tonnes of these waste were “avoidable waste”.
Experts believe that the increase in waste is down to a decrease in food prices, which means that unlike before, consumers are now more frivolous when it comes to food. The experts also noted a multi-buy culture among groceries and supermarkets are encouraging shoppers to buy more than what they needed.