Starling, the Digital Challenger Bank, is the First to Support Fitbit Pay in the United Kingdom

Customers of Starling, the digital challenger, will be able to pay using their Fitbit smartwatch as it becomes the first bank in the United Kingdom to support Fitbit Pay.

It marks the broader roll-out of the wearable challenger of the tech company to Apple Watch. Last month, the Ionic smartwatch, its newest device and its first to get into payments, initially launched in the United States.

Support for Apple Pay was added by Starling, which runs on both the iPhones and the Apple Watch, over the summer. In September, support for Android Pay was also added.

“We’re delighted to work closely with Starling Bank to bring contactless payments to its customers in the UK, expanding the reach of Fitbit Pay to even more markets across the globe,” stated Des Power, the Fitbit international managing director.

Visa, Amex, and Mastercard all support Fitbit Pay, with over ten leading banks signed up across ten markets, including Santander, KBC Bank Ireland, and HSBC. However, Fitbit has not elaborated on a time frame for the launch or the exact locations that the company is eyeing up.

It comes as Apple announced that Apple Pay now accounts for 90 percent of all contactless transactions that are made via mobile, where it is available, as the tech giant revealed that it is launching the service in the United Arab Emirates and Scandinavia.