Not long ago, when the app portal of Windows 10 was renamed the Microsoft Store, it resulted to people scratching their heads: why change the name of a portal that heavily revolves around apps? Apparently, it is because it might not exclusively revolve around software.
Walking Cat, a frequent code diver has uncovered a hidden “Shop Surface” section of the Microsoft Store app that includes Surface PCs and their accessories. Users could easily shop for a Surface Pro even without ever firing up a web browser.
Reporters have asked Microsoft if it can determine whether or not this hardware store will reach the public anytime soon. There is no guarantee; however, it is clear that the Redmond crew has at least been pondering about it. Why include code for a Surface section if users do not intend to use it? This looks to be part of a wider strategy that will make use of the Microsoft Store app to offer products of all types, including hardware — as long as users do not need music.
This is an abrupt contrast with Apple, which continues to have a separate app and hardware stores and actually displaced mobile app browsing on the desktop. Where Apple is backing away from a consolidation, Microsoft believes that users want more of it.