Right before she tucks into an Italian BMT – a meaty sandwich filled with salami, pepperoni and ham – Dominique Santini describes why she enjoys Subway.
“It’s practical, fast and it’s customisable,” she states.
The sandwich chain is likewise “all over”. “I was yearning a Subway, walking trying to find one, then, ‘Oh there’s one.'”.
Subway is currently the UK’s biggest High Street fast-food chain and is wanting to open another 500 shops by 2020.
That would bring its overall to 3,000 throughout the UK and Ireland – substantially ahead of its closest competitors, Greggs and McDonald’s.
‘Cheap and healthy’
So what’s behind its appeal?
Talking to people in a hectic Subway at lunch break, the exact same words keep showing up.
Inexpensive, practical, and – possibly remarkably for a fast-food chain – healthy.
The chain’s primary menu is “subs” – long, US-style sandwiches made with soft bread – and clients then select from a range of fillings and salad.
It may appear not likely, but those salad garnishes imply a six-inch “sub” counts as one of your five-a-day, at least inning accordance with Subway’s UK manager Peter Dowding.
Subway and other fast-food websites are significantly aiming to provide much healthier options, as clients at least want the alternative to count the calories.
” Health is something that great deals of outlets are seeking to include,” states Simon Quirk, a director at retail specialists Kantar Worldpanel.
But it’s still just a little factor to consider, with 86% of customers stating they purchase food on-the-go for usefulness or pleasure, he includes.
Food-to-go outlets are anticipated to grow out of all other High Street food and beverage options, reaching ₤ 7bn of sales by 2021, inning accordance with grocery experts IGD.
In a congested market, the unique Subway odor assists it to stick out from the competitors.
” It’s like strolling into a grocery store. They attract you in with that odor of bread,” states Michelle O’Connell, another Subway client.
The odor originates from the sandwich bread, which shops bake at least 3 times a day, Mr Dowding states.
Subway outlets, which are run by entrepreneurs and females as franchises, likewise have a credibility for opening early and closing late.
That partially originates from a terms that they are open at least 98 hours a week, inning accordance with Mr Dowding.
But it’s not all appeared cruising for the United States company.
It has actually dealt with concerns about staff pay after the UK tax authorities discovered a few of its franchisees were not paying the base pay.
Mr Dowding stated the company did something about it, but decreased to say exactly what sanctions it troubled the 7 franchisees.
” It turned up, we handled it. HMRC at the time more than happy how we handled it and we carried on,” he informed BBC Radio 5 live.
The Subway employer likewise had an unclear message on zero-hours agreements.
With such long opening hours, “it’s not in the franchise’s interest to use zero-hours agreements, but we need a versatile labor force and it is best for some people,” Mr Dowding stated.