Summer Slump Costs UK Box Office £25m


The sales for cinemas in the United Kingdom have taken a hit because of the warmer weather and the run of success of England during this year’s World Cup, despite the release of Hollywood blockbusters such as Jurassic World: Fallen Kingdom and Ocean’s 8.

The UK box office took only £103 million between the period of June 1 and July 1. according to figures from comScore, a data company, it is down by 19 percent from the £128 million that was recorded during the same period during the previous year.

The drop in ticket sales was attributed to the best World Cup performance of England since 1990 by getting to the semi-final of the tournament, as well as the summer heatwave that encouraged consumers in the United Kingdom to stay outdoors and enjoy the sunshine.

The release of Ocean’s 8, a heist film with a star-studded cast that included Sandra Bullock and Cate Blanchett, was not able to make up for the shortfall, nor did the highly-anticipated sequel to Jurassic World, the dinosaur adventure movie of 2015.

However, despite the shortfall in the box office, there are still encouraging signs for cinemas in the United Kingdom. The admissions for June were up by 8.6 percent this year as compared to that of last year, and the admissions of the United Kingdom for the first half of the year are up by 1.5 percent. According to the UK Cinema Association, it is considered as its second-best performance since the turn of the century.

The chief executive of the UK Cinema Association, Phil Clapp, stated: “The wider picture for the UK cinema sector is one of continued growth and success.”

Clapp added that recent releases – such as Mamma Mia: Here We Go Again and Incredibles 2 – will more than make up for the “temporary blip” that was observed in the recent period.

Clapp concluded: “A strong slate of films through the rest of the year – including A Star is Born; Fantastic Beasts: the Crimes of Grindelwald; and Mary Poppins Returns – will see 2018 be another record year for the UK box office.”