After an increase in sales of more than 3pc for the sixth consecutive month, supermarkets are enjoying their most sustained growth in years.
Thanks to a 1.5pc increase in the number of goods sold, new figures from Kantar Worldpanel revealed that supermarket sales grew by 3.6pc in three months to September 10.
“We have not seen sustained market growth of this kind since May 2013,” stated Kantar Worldpanel’s head of retail and consumer insight, Fraser McKevitt.
With a sales growth of 19.2pc, Lidl was the fastest-growing retailer once again bringing to a record 5.3pc in its market share.
“Collectively Aldi and Lidl now account for nearly £1 in every £8 spent in Britain’s supermarkets – a decade ago this was only £1 in £25.
“In the past three months, almost 63pc of shoppers visited one of the two retailers, up from a level of 58.5pc last year.”
In August, the disappointing weather implied that there were decreases in sales in traditional summer categories including prepared salad, which dropped by 6pc, and scotch eggs and sun care, which fell by around 16pc.
However, the amount spent on cold treatments almost doubled to around £4m.
Meanwhile, from the previous month, grocery inflation dropped 0.1 percentage points ahead of an anticipated further decrease towards the end of 2017. For the three months ended September 10, it now stands at 3.2pc.
Among the large supermarkets, the sales of Tesco continued their growth since April, increasing by 2.7pc during the past 12 weeks.
Morrisons has experienced remarkable success with its premium ‘The Best’ line, which has undergone a year-on-year sales growth of 38pc. Kevitt stated that it was “the fastest growing premium range in a market where top-tier products are outperforming all other lines.”
It was shown in separate figures from Nielsen that in the 12 weeks to September 9, consumer spending on own-label products increased by 5.5pc.
“The return of inflation means shoppers are increasingly turning to supermarkets’ own-label products to help manage their weekly grocery spend,” stated Nielsen’s head of retailer and business insight in the United Kingdom, Mike Watkins.
“Own-brand sales are growing across all major food retailers but fastest at the discounters – Aldi and Lidl – and at the Co-operative, Iceland, M&S and Tesco.”