Survey Says: Iphone X Demand Will be Substantial, But Not Exceptional


Days before the much-awaited iPhone X of Apple Inc opens for preorders, a survey by brokerage Bernstein revealed that the demand for the new device would be substantial, but not exceptional, with around a quarter of the respondents planning to buy the phone.

The heightened anticipation around the 10th anniversary iPhone, which opens for preorders on October 27 and starts shipping from November 3, has already affected the demand for the recently-launched iPhone 8 and iPhone 8 Plus.

Last week, Apple shares dropped after reports of delays in the production of the iPhone X  and the weak sales of the iPhone 8.

“The excitement surrounding the iPhone X appears to be magnitudes higher than actual purchase intent – 48 percent of respondents agreed/strongly agreed that they were ‘excited for the iPhone X,” said Bernstein, citing a survey of 1,112 iPhone users in the United Kingdom, United States, and China.

Apple launched the iPhone 8 and the iPhone 8 Plus last month amid reduced reception as fans waited for the iPhone X, and a survey by broker KeyBanc Capital Markets had revealed that the iPhone 7 models outsold iPhone 8.

According to the survey, while it is not certain how many iPhone users will upgrade to the iPhone X which cost $999 (757.05 pounds), an overwhelming majority will still choose an Apple device.

“Consumer loyalty to iPhone remains remarkably strong, despite persistent complaints about high prices and worries about declining innovation, with only 3 percent of respondents stating that their next phone would *not* be an iPhone,” said Bernstein.

Apple shares were up 0.5% at $157 Monday afternoon.