Tesla Directed by Elon Musk to ‘Slow Down’ on Deliveries to Norway

By Brian Solis via Wikimedia Commons

Last Saturday, Elon Musk, the CEO of Tesla, said that he had ordered the company to “slow down” on car deliveries in Norway this quarter. It serves as response to the woes that the company has experienced in delivering their vehicles.

On Twitter, Musk responded to a report saying that the shipments of Tesla in the country have been subject to accidents on the roads. The publication, which is called Electrek, said that the carmaker had had a hard time looking for “competent transporters” to deliver its batches of cars, something that a Tesla representative said that the company was currently working to address.

Citing some issues at the local level, and in order to maintain vehicle safety, Musk said that he requested that the unit of Tesla “slow down” on the deliveries of cars for the quarter.

Norwegians are said to be major enthusiasts of Tesla, largely since electric vehicles are extremely popular in the country. In fact, hybrids and electric cars accounted for over half of the new registrations in Norway in 2017, boosted by generous subsidies from the government that encourage their use.

According to data from JATO Dynamics, Tesla dominates the electric vehicle market in Europe and the United States. Tesla is putting the pressure on premium car makers in Europe, including BMW, Audi, and Mercedes Benz to catch up on electric cars.

It was not clear which models of Tesla would be affected, or by how much deliveries in the nation would be reduced. A representative for the company was not able to immediately reply to a request for comment.

Tesla is experiencing vital challenges as it attempts to move beyond high-end electric vehicles into the mass-market. The future of Tesla hinges on the efficient and automated production of the Model 3 sedan, which over 400,000 people have already reserved, paying refundable fees amounting to $1,000 to do so.

In July 2017, Musk said that Tesla would presumably be making 20,000 Model 3s per month by December. However, the company later downgraded the said expectations. It currently says that it will make 2,500 per week by the end of March and 5,000 per week by the end of this coming June.