Toblerone is set to bring back the original shape of the iconic chocolate bar of the company after giving in to the pressure from its angry fans.
The Swiss brand is owned by Mondelez International. In 2016, it decided to widen the gaps between the pyramids of Toblerone. The said decision sparked extensive outrage from the lovers of the chocolate brand.
The said change was made to lessen the weight of the product from 200g to 150g. It was said to be the company’s way to keep prices steady at around £1 a bar. However, it has now been confirmed that the chocolate will be brought to its original shape.
US-based Mondelez International said that the new shape apparently had not been a “perfect long-term answer” for most of its customers.
When the downsized version of the chocolate bar was first released, the makers attributed the said change to the increase in the cost of ingredients and said that they had to make a decision between changing its look or raising its price.
However, the new widely-spaced triangles that are seen in the lighter bar left some fans feeling cheated.
During an interview with The Guardian, a spokesperson from Mondelez said: “We’re always reviewing our range to make sure we provide great quality Swiss chocolate in formats we know our fans love.”
He added: “The 150g Toblerone is no longer being manufactured and therefore availability of the bar depends on how much stock an individual retailer is carrying. But 100g and 360g size bars will still be available.”
The return of the original design, however, will also mean that the price of the chocolate will increase for the consumers. A retailing source disclosed that the new recommended selling price of the 200g bar is £3.09, but large retail chains and big supermarkets will be able to sell the bars on sale at around £2 to £2.50 a bar. The source said that the change is a “backdoor price hike on shoppers”. However, the price change means that Poundland will no longer have the snack in its stocks.