Twitter May Lose the Exec Leading Its Live Video Strategy


The big bet of Twitter on live video might actually be running into some trouble. Sources from Wall Street Journal have claimed that Anthony Noto, the Twitter COO that has been driving the live video push of Twitter, is in discussions to become the CEO of Social Finance, an online lending startup. Reportedly, Noto has been keen to take the wheel of a company, and SoFi is said to be attracting him with a “significant” post in the company if ever he signs on. However, whether or not Noto jumps ship is a separate matter.

According to the tipsters, SoFi has not locked down the terms of the position, and a decision is anticipated sometime in the “coming days.” Noto might opt to stay aboard, and there have not been public signs that Noto was less than thrilled at Twitter — he would certainly be taking a less glamorous position. The COO his yet to comment on the said rumour.

The previous CEO of the lending firm stepped down in September following numerous reports of sexual harassment.

However, if Noto actually leaves Twitter, it could throw a wrench into the live streaming efforts of the tech company. He did not have a perfect track record as he secured an NFL game deal last 2016 only to lose it to Amazon in 2017. However, whoever replaces him as COO would have to take time getting up to speed. And that is assuming that the replacement is as supportive of the concept as Noto was. If not, people could see Twitter change its direction and cast uncertainty on its hopes of turning a profit.