After ceasing its operations in Helsinki in 2017, Uber is back in business after the new transportation regulations already started to be imposed this week.
The ride-sharing firm had discontinued its services in Finland while the company waited for the implementation of the new transport law. The said law will allow increased ability to roam outside of the previously restrictive patrol areas, surge pricing, and loosened qualifications in applying for a taxi licence.
Finnish news sites have released reports regarding the dramatic increase in the number of operators that are applying for taxi licences under the new law, with approximately 700 applications in one day hitting the Transport Safety Agency of the country after it came into effect.
The general manager of Uber in the Nordic region, Joel Jarvinen, stated: “Almost one year ago we paused our operations in Finland, pending the implementation of a new modern transportation law which embraces digital services like Uber.”
He added: “Those new regulations have now come into effect and so we’re delighted to relaunch in Helsinki today.”
The journeys were anticipated to restart in the country later in the afternoon through its Uber Black and Uber X services.
The news arrives as Dara Khosrowshahi, the CEO of Uber, has established a course for improving the relationships of the company with regulators and cities around the world, in a time when Uber is already slowly preparing to go public next year
Late last night, according to some sources of Bloomberg, rumours surfaced that Uber is examining a possible merger with Careem Networks to establish a partnership with their services in the Middle East.
The deal would result in either the outright acquisition of Uber of Careem, or Uber’s ownership of over half of the firm. In the latter case, Careem would still manage the running of both companies services while retaining one or both of the local brands of the companies.
Uber has sold operations in Russia, China, and Southeast Asia, to players such as Yandex, Didi Chuxing, and Grab Holdings.