UBS Taps Feline Rust as its Development Head in China


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UBS is seeking to strengthen its customer engagement abilities in Greater China.

UBS has continued making tactical hires in Asia throughout 2017, with its newest consultation assisting strengthen its ingenious innovation program in the area. Feline Rust signs up with the lending institution with instant result, which enters the function of Head of Innovation Technologies for Greater China.

Ms. Rust signs up with UBS after a prolonged profession covering over twenty-five years that’s seen her operate in such locations as business management, web consultancy, in addition to other functions concentrating on digitalization. In her brand-new function as the Head of Innovation Technologies for Greater China at UBS, Ms. Rust will be based from Hong Kong, reporting to Alice Page, the bank’s Chief of Staff in the nation.

In this capability she will be stressing customer engagement as a crucial focus for her period, assisting protected UBS’ worldwide footprint in Asia. The loan provider’s Asian business has been an intense area over H1, having currently assisted improve incomes in exactly what has been a rocky string of monetary quarters for the banking market, specifically back in Europe.

Feline Rust

Ms. Rust signed up with UBS from Exicon Ltd., which saw her work as its Chief Operating Officer (COO) and Founder for over years. At the digital portfolio management platform, she assisted own app downloads and engagement, with the latter area eventually leading the way for her visit to UBS.

Furthermore, she has amassed senior level stops at other places from several sectors, consisting of the starting of the Catalyst Group and Exicon Consulting. She likewise operated at Icon Medialab and Eurest, to name a few stops going back to 1991, according to info revealed on her Linkedin profile.