A propaganda expert from the United Kingdom has examined Cambridge Analytica, the data firm that is involved in the scandal regarding the Facebook data breach. She said that the company helped during the presidential campaign of Donald Trump, the current President of the United States of America, to make use of anti-Muslim messages and false statements to cause the spread of resentment and fear in the swing states that President Trump needed to win the elections in the United States.
Emma Briant is a lecturer at the University of Essex. She made the said comments in her essays that were submitted to the media committee of the Parliament of the United Kingdom as a part of its inquiry regarding fake news. She has been studying SCL Group, the conglomerate that includes Cambridge Analytica, for approximately decade.
According to evidence that was released on Monday, Briant was able to interview the the employees of SCL Group for her academic research. She said that she was “compelled” by the Electoral Commission of the United Kingdom, the Office of the Information Commissioner and the committee to talk about the “Cambridge Analytica’s grossly unethical conduct enacted for profit.”
The company could not be reached for comment immediately.