US Start-up Defeats L’Oreal In High Court Battle

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By David Shankbone via Wikimedia Commons

Last Monday, L’Oreal, the well-known beauty behemoth, lost a High Court case to a start-up that was establishedin California that makes a hair product that are used by famous celebrities such as Kim Kardashian.

L’Oreal was sued by Olaplex, a start-up, for the infringement of its patent for the Bond Multiplier hair lightening product of the company.

The product of Olaplex has been used on varius celebrities including the singer Jennifer Lopez, model Chrissy Teigen, and actress Drew Barrymore.

The product is aimed to protect the hair during lightening treatments. It was launched by Olaplex in 2014.

In 2015, L’Oreal launched a competing product that is called Smartbond.

The court discovered that the Smartbond product of L’Oreal did infringe the UK patent of Olaplex.

A separate meeting will be held in order to decide whether to grant an injunction against the further sales of the Smartbond product that is offered by L’Oreal.

A litigation is also taking place in the United States of America between L’Oreal and Olaplex.

A spokesperson for L’Oreal UK stated: “We strongly disagree with this decision, which is applicable only in the UK, and we will be applying for permission to appeal. Therefore, as legal proceedings remain on-going, we will not be commenting further at this time.”

Hogan Lovells, a law firm, is acting for Olaplex while L’Oreal is being represented by Baker McKenzie.