Pastry-loving vegans will have cause for a celebration tomorrow, the 3rd of January 2018, as Greggs, the largest bakery chain in the United Kingdom, launches a plant-based version of the most iconic snack of the store.
Vegan sausage rolls will be on sale in around 950 Greggs shops starting tomorrow in time for the Veganuary campaign which is held in January. The said campaign urges people to cut out animal products.
The company sells approximately 1.5 million traditional pork sausage rolls every week. It says that the new version will be on sale starting Thursday. It has been designed to mirror some of the classic features of the original.
Greggs said that the rolls have approximately 96 layers of light and crisp puff pastry – made with vegetable oil – and a “bespoke” Quorn filling.
The pastries are priced at £1 or more as compared to the original meat version of the product. They have been developed after 20,000 people signed a Peta petition in 2018 calling on Greggs to offer a vegan version of its bestselling item.
Roger Whiteside, the chief executive of Greggs, stated: “Like many food retailers we have seen increasing demand for vegetarian and vegan products.”
He added: “We have been trying to develop a vegan version of our famous sausage roll for some time now.”
He continued: “It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”
The baker is set to celebrate its 80th birthday this year in 950 shops out of Gregg’s 1,850 shops across the United Kingdom. It is hoping to tap into the growing market for plant-based food and attract some of the 3.5 million vegans in the country.
A spokesperson disclosed that this is the first non-meat version of its sausage roll to be introduced in shops.