YouTube and Facebook Announce Removal of ‘Tide Pod Challenge’ Videos

Photo by Austin Kirk/Flickr

This year, no one expected that human society would require intervention in order to stop people from eating (or drinking?) laundry detergent. However, several thinking people are filming themselves while consuming Tide Pods, which inspires other people to follow suit on camera, propagating an endless cycle of Darwinian consequences. According to CNN, Facebook and YouTube have committed to taking down the said content, proving numerous critics of the internet right.

Usually, small infants are the only ones who mistake the detergent-filled pods for candy or whatever and chow down on the brightly-coloured cleaning bombs. However, thanks to the #TidePodChallenge, an enormous flow of people have willingly ingested the said toxic unedibles just because someone on the internet passively dared other people to do it. It is now considered as a public health issue that might eventually become an actual crisis. Apparently, an opioid epidemic that is unaddressed is not catastrophic enough.

According to CNN, the situation has gotten so bad that in the first 15 days of the year, the American Association of Poison Control Centers received as many calls regarding intentional consumption of laundry pods as the agency did in the whole of 2016. Tide even had to shoot and upload a video wherein The Gronk of the New England Patriots informs the world not to eat the said pods.

Facebook is set to remove the #TidePodChallenge content from its site and also on Instagram. In addition to taking down the said videos, Google will give users who post footage of anyone eating the Tide Pods a strike on their channels for violating the Community Guidelines of YouTube, which were already there, and content uploaders should have known better. However, these do not include news reports that are mentioning the Tide Pod Challenge.

A spokesperson for YouTube informed Engadget: “YouTube’s Community Guidelines prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies.”