YouTube is set to unveil a short-form video format that is called “Reels,” the website’s own version of the Stories trend that is seen on Instagram and Snapchat.
Reels will enable YouTube creators to post a mobile video without the need to upload the video to their main channel.
These shorter videos are part of an attempt by YouTube to keep the viewers engaged with the creators.
Instead of sitting next to main channel or full-length videos, the videos will be listed in a different tab on the page of the creator.
The feature is not yet live. However, it will be introduced to some creators with wider fan bases and who already use the YouTube Community.
Youtube Community was introduced in 2016 as a kind of in-app/on-site social network, which enabled creators to interact with their fans further by including sneak preview GIFS, messages, and polls.
Youtube describes the new feature as “YouTube’s spin on the popular ‘stories’ format.”
In a blog post that is aimed at YouTube creators, Senior Product Manager Roy Livne, stated: “We want to do even more to give you easy ways to express yourself and engage with fans, so today we’re also unveiling a new feature.
“Reels are YouTube’s spin on the popular ‘stories’ format, but designed specifically for YouTube creators.
“We learned that you want the flexibility to create multiple Reels and have them not expire, so we’ll give you those options.
“We’re also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers.”
Livne added that YouTube is set to experiment with a beta version of Reels with a limited number of users prior to “expanding to more creators.”
As part of its latest update, YouTube revealed that Community would also expand to creators with over 10,000 subscribers.